The Prime snowboard offers a comfortable and effortless ride allowing you to progress past the learning curve like a future pro. The graphic upgrade on the DD (Dave Doman) version keeps you and everyone next to you on the chairlift smiling and in good spirits because if you look good, you feel good, you ride good. The progression-friendly Directional Shape allows riders of all skill levels to drop into the unknown with confidence, and the Flat-Out Rocker´s catch-free ride allows riders to learn new tricks in the park day after day with less chance of catching your edge. The Prime is built for riders who want to skip through the basics and get after it on a board that will progress with them year after year and a graphic that will never stop providing smiles!

Profile: Camber
Terrain: Park/Resort/Pow
Response: Medium

Features:

• Shape: Directional
• Rocker: Flat-Out Camber
• Width: Standard and Wide
• Flex: All-Terrain
• Sidecut: Radial - The simplest and most common of all sidecuts : One single radius makes this sidecut extremely versatile and predictable.
• Powercore: 
• Standard Core Profile
• Bi-Lite Laminates:  Rider-trusted Bi-Lite Laminates are engineered for unrivalled strength, powerful style and refined board-feel.
• Shape by: Tommy Delago
• Graphic: Jesse Williams

• Wide: A wider waist width for those with larger footprints. Recommended for boot sizes 11.5+
  
  

Profile: Flat-Out Camber

Cam-Out Camber is basically a Trüe Camber with early and smooth transitions into tip and tail. The result is a fun and responsive board that turns on the spot and is forgiving, even after that 713.5° landing!

Shape: Directional

A smooth, reliable ride.

Directional shapes generally feature a longer, softer nose and a shorter, stiffer tail. These shapes thrive in an all-mountain environment, as they possess the ability to ride more smoothly than their twin-tip counterparts and behave more reliably in variable snow conditions, anywhere from choppy snow to deeper powder. More twin-looking directional shapes where the difference between nose and tail appear minimal will perform best as crossover freestyle snowboards for those looking to still access the park, while more exaggerated differences will excel for additional float in deep powder.

Flex: 7 (Scale 1 - 10)

From the park to the peak and everywhere in between.

Base: Premium Extruded FH Base

Durability, speed and low maintenance all in one ultra-clear base material - our FH Base takes the abuse of rail and urban riding like no other.

Wide: 

A wider waist width for those with larger footprints. Recommended for boot sizes 11.5+